Black Friday & Cyber Monday Deals for Lash Studios: Turn Liquids into Profits

For many lash studios, Black Friday & Cyber Monday are treated as “client promo days”—discounts on full sets, bundle offers, and gift cards.

But behind the scenes, there’s an even more powerful opportunity:

Use Black Friday & Cyber Monday to turn your liquid products into higher profits, better client experiences, and more repeat bookings.

We’re talking about the quiet heroes of your lash business:

• Adhesives

• Remover creams

• Lash cleansing gels

• (And other liquid essentials in your back bar)

These aren’t just supplies—they’re the foundation of your service quality and your profit margin.

During this year’s Black Friday event on the LV professional lash site:

🎁 LV Pro Black Friday Highlight

• Shop from the liquid collection: lash adhesives, remover creams, cleansing gels, and more

• When your qualifying liquid products total $39 or more

• You’ll receive 1 free tray of classic lash extensions (standard mixed tray)

Let’s break down how to use that offer not just to “restock”, but to increase your revenue and client loyalty.

Why Liquids Quietly Decide Your Real Profit Margin

When most people think about lash supplies, they think about trays.

But from a business owner’s perspective, your liquids often do more to determine:

• How many clients can you see per day?

• How long do your results last

• How safe and comfortable your services feel

• How many refills and long-term clients do you retain

Adhesives = Time + Retention + Reputation

The right adhesive:

• Works with your speed and technique

• Performs reliably in your room’s humidity and temperature

• Gives clients the retention they expect and talks about

Poor retention doesn’t just cost you product—it costs you time (redoing sets, fixing issues) and trust (“My lashes fell out in a week”).

When you upgrade or refresh your adhesive lineup during Black Friday deals, you’re lowering your cost per satisfied client, not just your cost per bottle.

Cleansing Gel = Hygiene + Longevity

Lash cleansing gels are the beginning of every clean, safe, long-lasting set:

• They remove makeup, oil, skincare residue, pollution, and dust.

• They prepare the natural lashes for optimal bonding.

• They help prevent issues related to poor hygiene around the lash line

Well-prepped lashes mean:

• Better retention

• Fewer complaints

• A more “premium” feel to your service (clients notice the care)

Remover Cream = Safety + Professionalism

Clients judge you on:

• How their eyes feel during the service

• How easy and comfortable removals are

• Whether they feel cared for, not rushed

A good remover cream:

• Breaks down adhesive effectively

• Stays where you place it (no running into the eye)

• Allows you to remove full sets and partial sets without trauma to the natural lashes

When removals are painless and safe, clients are happy to come back again and again.

Designing Black Friday In-Salon Promotions Around Liquids

Instead of discounting your core services heavily, you can use Black Friday to:

• Add value with liquid-based upgrades.

• Slightly increase the average ticket.

• Help clients adopt better lash hygiene habits

Idea 1 – “Black Friday Lash Spa Set”

Create a limited-time service or package that includes:

• Full set/refill + deep lash cleanse with LV cleansing gel.

• A take-home mini lash cleanser (if you retail it)

• Emphasis on eye hygiene and retention

You can position it as:

“Our Black Friday Lash Spa Set: deep cleanse, premium adhesive, and aftercare support for longer-lasting, healthier lashes.”

Even a small add-on fee per client multiplied across a busy holiday period adds up—especially when your liquids were purchased at a Black Friday price.

Idea 2 – “Premium Retention Upgrade”

Use your LV Black Friday restock to feature your best-performing adhesive as part of a premium retention package:

• Standard classic or volume set price

• Optional Retention Upgrade that includes:

  • Use of an advanced adhesive chosen for your room conditions

  • Full cleanse with professional gel

  • Detailed aftercare guidance

Clients willing to pay a bit more for better retention will happily choose this option, increasing your average revenue per appointment.

Idea 3 – “Safe Removal + Fresh Set” Combo

Combining remover cream with a new set can be framed as a Black Friday transformation package:

• Safe removal of old or poorly applied extensions using LV remover cream

• Full new set with your preferred LV adhesive

• Optional cleaning kit at checkout

This type of promo is perfect for:

• Clients coming from other salons.

• People who had a bad first lash experience elsewhere

• Clients wanting to “reset” before the holiday season or the New Year

Using Cyber Monday to Push Online Refill Sales

If you sell aftercare or lash-safe cleansers to clients, Cyber Monday is a great chance to:

• Encourage online reorders of lash cleansers.

• Remind clients that hygiene = better retention.

• Drive additional revenue even when your chairs are fully booked

Cyber Monday Email or Social Angle

For example, you can send or post:

“Loved your holiday lashes? Keep them clean and last longer with our gentle lash-cleansing gel. Cyber Monday: special price when you restock online!”

Key point: your Black Friday liquid stock (purchased at a better price) can support a Cyber Monday retail push, turning a single restock moment into multiple revenue streams.

How to Use Black Friday Deals to Test New Formulas or Product Lines

Black Friday & Cyber Monday are also the best times to experiment with minimal risk.

Test a New Adhesive Type

Always wanted to try:

• A faster-drying adhesive for advanced sets?

• A more flexible formula for mega volume or hybrid work?

• A dedicated, sensitive adhesive for specific clients?

Adding 1–2 “test” adhesives during a sale:

• Lowers your risk if you don’t love them

• Gives you more tools to tailor services

• Helps you find new “holy grail” products that can later define your studio’s style and speed

Test a Different Remover or Cleanser

Not all removers and cleansers are created equal. Some may:

• Spread less

• Work faster

• Be more comfortable for sensitive clients.

Black Friday is a perfect time to add a new:

• Remover cream, you can test on models or staff.

• Cleansing gel you might later retail as your studio’s recommended home-care product

Once you’ve tested and chosen your favourites, you can build future promotions and service menus around them.

Sample Revenue Scenarios: Turning Liquids into Real Profit

Let’s look at a very simple, illustrative example:

• You use LV liquids to reach the $39 Black Friday threshold.

• You receive 1 free tray of classic lash extensions

Imagine that tray allows you to create just 8 full classic sets.
If your price per classic set is, for example, $80:

• 8 sets × $80 = $640 in potential service revenue

You paid for the liquids (which you need anyway), and the tray that helps generate these services was free.

Even if your prices or set counts are different, the principle stays the same:

Your Black Friday liquid purchase can support both your service quality and a meaningful amount of additional revenue.

Practical Action Plan for Lash Studios

Here’s a simple way to make Black Friday & Cyber Monday truly work for your business:

Step 1 – Audit Your Liquids

Before the sale:

• Check how many adhesives you have left (and their expiry dates)

• Look at your remover creams and cleansing gels.

• Note anything you’re nearly out of, or that’s aging

Step 2 – Map Out Services & Promotions

Ask yourself:

• What kind of appointments will I have most in the next 2–3 months?

• Do I want to introduce a new Retention Upgrade or Lash Spa Cleanse?

• Am I going to push online cleanser refills around Cyber Monday?

Step 3 – Build a Strategic LV Black Friday Cart

Focus your liquid restock on:

• 1–2 core adhesives (your workhorses)

• 1 sensitive or specialty adhesive

• Enough remover cream to support removals and corrections

• Sufficient lash cleansing gel(s) for services (and retail, if applicable)

Make sure your qualifying liquid products total at least $39 so you:

• Cover your upcoming service needs.

• Unlock your free tray of classic lash extensions

Step 4 – Turn Stock into Offers

Once your LV order arrives:

• Update your service descriptions to highlight improved products and safety.

• Create holiday promos that feature your upgraded liquids.

• Plan at least one client-facing marketing angle that mentions:

  • Professional-grade adhesives

  • Gentle removers

  • Proper cleansing for eye health and retention

One Black Friday Cart. Many Months of Profit.

Liquids aren’t glamorous on social media—but they’re where lash studios quietly win or lose.

By using Black Friday & Cyber Monday deals on:

• Adhesives

• Remover creams

• Cleansing gels

And taking advantage of LV’s “spend $39 on liquids, get 1 free classic tray” offer, you’re doing more than saving a bit of money.

You’re:

• Lowering your cost per client

• Strengthening your service quality and safety

• Creating new ways to increase average ticket and repeat bookings

One intentional Black Friday order can support dozens of beautiful sets, countless compliments, and a stronger, more profitable lash business in the months ahead.